So, You’ve Set Sustainability Goals, Now What? The Growing While Shrinking Paradox

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Climate change has emerged as the world’s greatest challenge,and pressure is coming from multiple angles for companies to reduce their carbon impact. The integrity of today’s brands is on the line, leaving businesses with the choice to either achieve their net-zero commitments or risk their brand reputation. In meeting these goals, companies must understand the paradox of growing while shrinking: growing their business even as they shrink their carbon impact. There is no perfect solution available today. However, there are viable solutions that large, consumer-facing, transport-dependent businesses can implement now and immediately reduce their carbon impact, The growing need for reduction solutions by this market segment, and the world at large, will continue to drive innovation.

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Journal: TechConnect Briefs
Volume: TechConnect Briefs 2021
Published: October 18, 2021
Pages: 177 - 183
Industry sector: Medical & Biotech
Topics: Biomaterials, Diagnostics & Bioimaging
ISBN: 978-0-578-99550-2