Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications


,

Keywords: ,

As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.

PDF of paper:

Journal: TechConnect Briefs
Volume: 4, Technical Proceedings of the 2007 NSTI Nanotechnology Conference and Trade Show, Volume 4
Published: May 20, 2007
Pages: 696 - 699
Industry sector: Energy & Sustainability
Topic: Sustainable Materials
ISBN: 1-4200-6376-6