public relations – TechConnect Briefs

Harnessing the power of the sun, the wind…and the media? Why cleantech companies need to innovate both in the lab and in their communications

Allison M., Waggener Edstrom, US

As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. [...]

Clean Tech: New Paradigms and Communications Challenges

Allison M., Pray A., Drage H., Missimore P., Waggener Edstrom, US

As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. [...]

Anticipating the Public Backlash: Public Relations Lessons for Nanotechnology from the Biotechnology Experience

Matsuura J.H., University of Dayton School of Law, US

Public concern about the safety of nanotechnology is growing. Whether rationally based, or not, that concern can impede research and commercialization in the nanotechnology industry. This risk parallels problems already encountered by the biotechnology industry, [...]