Allison M., Pray A., Drage H., Missimore P.
Waggener Edstrom, US
Keywords: clean tech, public relations
As clean technologies move into even greater prominence in the minds of consumers and on the screens and pages of the media world, the noise level surrounding the clean tech environment will rise as well. How will companies find their authentic voice? How will they reach their true target customers in ways that are impactful and with messages that resonate and encourage action? This session focuses on applying proven communications techniques—telling stories in ways that create memorable and differentiated communications.
Journal: TechConnect Briefs
Volume: Technical Proceedings of the 2007 Clean Technology Conference and Trade Show
Published: May 20, 2007
Pages: 183 - 186
Industry sectors: Advanced Materials & Manufacturing | Energy & Sustainability
Topic: Sustainable Materials
ISBN: 1-4200-6382-0